Subscribe to the iGaming newsletter Simplebet agrees Intralot integration to extend reach Product & technology National Basketball Association (NBA) Micro-Markets will then follow from the 2021 season, with Intralot to also expand the feature into other territories. The integration into Intralot’s Orion sports betting platform will initially focus on the US market, with Micro-Markets to be rolled out during the National Football League (NFL) season, and potentially for the Major League Baseball (MLB) post-season. Email Address Simplebet’s technology uses machine learning and automation, allowing operators to offer bets on every moment of a sporting event. It is underpinned by a pricing engine that powers the market mechanics of each market and odds for each selection. “We are looking forward to working with Simplebet and diversifying our portfolio further.” AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Sports betting technology start-up Simplebet has agreed to integrate its proprietary Micro-Markets betting range with Greek lotteries and gaming giant Intralot. “The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company,” Intralot group chief executive Chris Dimitriadis said. “We do that organically and through partnerships with innovative companies. 8th October 2020 | By Robin Harrison Tags: Intralot Simplebet Regions: US Topics: Sports betting Product & technology Sportsbook Read the full story on iGB North America.