Closeup semi profile of a mid 20’s woman sitting by a living room window, having a coffee and reading a newspapers. She has long brown hair and wearing a white shirt.EVERYONE has an opinion about whether print advertising works but many don’t understand how it affects the searching process. Townsville sellers have two main options that will reach the widest audience of home buyers – print and property portals online. In Townsville it is common to see buyers flipping through the local real estate liftout as they go from open home to open home on a Saturday morning.The key strength for print ads is they capture passive buyers, those who are in the market but not exactly sure of their criteria. Often a home will jump off the page at the passive buyer and they will either call the agent or visit the open home. Once inside they make the decision on what they see but the paper has done its job as it brought the inquiry to the door. More from news01:21Buyer demand explodes in Townsville’s 2019 flood-affected suburbs12 Sep 202001:21‘Giant surge’ in new home sales lifts Townsville property market10 Sep 2020The property portals on the internet work differently. A buyer can search “Greater Townsville Region” and check that daily and search from “newest to oldest” so every single new listing online is put in front of them from newest to oldest. They can then opt to narrow their search depending on what they want. Most buyers search online for what they think they want. The portal delivers only those properties that match a specific criteria. I have met many buyers at the beginning of their property journey who have told me in very specific terms what they want and if I should come across something like that to get in touch. Time goes by we may look at some homes together but nothing quite sticks. Months pass and I bump into them again and we chat.Invariably real estate comes up and they tell me they have finally purchased a property – and I am shocked (well, not really these days) to hear they have bought a home that is not at all like what they had started out looking for.In a market like Townsville buyers are at different stages of their property journey and they use different platforms to search for property. The internet is an amazing tool but if you are selling a house in regional Queensland print advertising is still a powerful tool that cannot be ignored if you want to reach the widest possible audience.