Howard Lake | 16 July 2012 | News Tagged with: corporate Digital matched giving mobile sms Vodafone to match employees’ £1m JustTextGiving target 32 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Telecomms company Vodafone is urging its employees to raise £1 million for UK charities over the summer using JustTextGiving, the mobile giving service it has developed and funded in partnership with JustGiving.It is asking each employee to raise £100. They can choose any charity they like. The company will then match the funds raised up to £1 million.Employees choose a Vodafone Individual Code (VIC), and then persuade their friends, family and colleagues to use the code to text up to £10 to the good cause. Git Aid and a message can be added if their their phone is internet-enabled.Since its launch just over a year ago JustTextGiving by Vodafone has signed up 15,000 charities and more than 30,000 individual fundraisers.www.justgiving.com/justtextgiving/ About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.