(Re)focusing on trust and ethics in marketing

Posted On Dec 18 2020 by

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: George LawtonIn October I attended DMA 2014 (Direct Marketing Association’s annual conference), where there were over 2200 attendees representing 30+ countries; tons of interesting sessions.Understandably, you couldn’t escape the preponderance of marketing buzzwords such as brand engagement, omni-channel, multi-channel orchestration, customer-centricity, and journey-centric marketing. Those of us in the compliance profession were heartened by the fact that keynote speakers also spent a surprising amount of time underscoring a very different set of buzzwords: responsible & ethical marketing practices, corporate responsibility, data governance, respect for privacy, transparency and trust.There is no question that marketing has become more data-driven and technology-driven than in the past. And it really should come as no surprise that the marketing community is re-focusing on trust and ethics in order to overcome recent well-publicized data privacy and security lapses that have become so pervasive.Banking organizations are certainly among those companies who are routinely amassing and leveraging huge amounts of data (Big Data) for many well-intended purposes. Companies make use of Big Data and information technologies to promote effective customer engagement, loyalty and segmentation. The goal is to improve customer experience strategies and create competitive advantages. continue reading »last_img read more

Tiana Mangakahia named ACC Player of the Week

Posted On Sep 16 2020 by

first_imgSyracuse point guard Tiana Mangakahia was named ACC Player of the Week on Monday after averaging 18 points, 7.7 assists and 5.3 rebounds during a 3-0 stretch for the Orange.SU spent its Thanksgiving break in Mexico for the Cancun Challenge, a three-day slate of games in which Syracuse extended its winning streak to five. Mangakahia began the Tournament with 18 points against Kansas State in a 70-61 Orange victory before tallying her first double-double of the season the next day against Princeton.The junior had 14 points and 11 assists with no turnovers in just 21 minutes against the Tigers, who were defeated by SU handily, 92-61. Her final performance of the week was perhaps her best, coming against then-No. 16 DePaul on Saturday.After scoring just 11 points in regulation, Mangakahia scored 11 of SU’s 13 points in overtime including the game-winning layup at the buzzer. She grabbed 10 boards against the Blue Demons as well, the first time she’d reached double-figures in rebounding this season.She’ll have another stout test on Thursday when the Orange face off against No. 20 Minnesota and Kenisha Bell, the second-consecutive Nancy Lieberman Award watch list candidate that Mangakahia will face.AdvertisementThis is placeholder text Comments Facebook Twitter Google+center_img Published on November 26, 2018 at 4:47 pm Contact Eric: [email protected] | @esblack34last_img read more

Dodgers lose second in a row to Giants

Posted On Aug 26 2020 by

first_imgGiants starter Madison Bumgarner struck out 10 and allowed just two runs in 6 1/3 innings to lead the Giants to a 7-2 win over the Dodgers in front of a crowd of 49,520 at Dodger Stadium.One question is if Puig will be out the lineup because of the thumb injury.“I felt very good and very OK to play, obviously (because I) played nine innings,” Puig said through an interpreter. The Dodgers have lost the last two games to San Francisco by a combined score of 15-6. Zack Greinke starts today and will try to help the Dodgers avoid a home-opening sweep by the Giants. Not much has gone right for the Dodgers on their home-opening weekend.Yaisel Puig made it on time to Saturday’s game a day after arriving to the ballpark late for the home opener, but his head-first dive into first base in the third inning could pose a problem. Puig said he hit the thumb on his left hand on the base, and he had X-rays after the game. Results were not yet available, but Puig had the thumb bandaged and played the rest of the game. The results are in after two games against the San Francisco Giants, and those weren’t promising. Dodgers starter Paul Maholm, who didn’t crack the starting rotation out of spring training but is pitching because Josh Beckett has yet to return, struggled. He surrendered five runs — all earned — on seven hits and lasted just 4 1/3 innings. He struck out one batter — Bumgarner — and walked two. Michael Morse hit a solo home run in the fourth and Pablo Sandoval hit a three-run shot to left field in the fifth inning. The Dodgers never recovered.“We had some chances. Obviously Madison has been tough on us,” Dodgers manager Don Mattingly said. “We’ve had trouble figuring out that puzzle with him. Seems like we had more chances today than we’ve had in the past. Hopefully, we’ll get closer to that. Obviously, we weren’t able to do enough to win today.”Puig arrived on time, one source said before 8 a.m., and batted leadoff. He was 1 for 4 and had the infield single in the third with the head-first dive, then was picked off first.“They got me good,” Puig said. “The pitcher has a good move.”Puig was cheered as his name was introduced pre-game and before his at-bats.While he stayed in the game, his status is unclear until the X-ray results. Puig went out to right field in the top of the fourth inning, but when the Dodgers batted in the bottom of the fourth, he was in the locker room the entire time. He wasn’t due up anyway. He emerged as the Dodgers were taking the field with a bandaged thumb. Puig’s left hand is his glove hand, but he continued to play.“He’s done that a few times,’’ Adrian Gonzalez said of Puig sliding into first. “It’s always scary when he does that, but he seems to come out OK. … I wouldn’t call that a dive. Maybe a flopper.”Gonzalez was joking and since Puig returned to the game, all seemed OK. When asked through an interpreter if he was in pain, Puig responded with a comment about the season. The Dodgers couldn’t get much going offensively. Even in the eighth inning, against reliever Santiago Casilla, Hanley Ramirez and Adrian Gonzalez drew walks, but Matt Kemp hit into a double play and Scott Van Slyke struck out. Kemp, in his second game since being activated from the disabled list, was 0 for 4.Maholm said he will prepare as though he will make his next scheduled start, but that will depend on Beckett’s health. Maholm has made just one other appearance this year for the Dodgers, and it was in Australia. He’s had to go with the flow, bullpen or rotation. “He’s probably the guy that’s been yanked around more than anybody,” Mattingly said “He didn’t know if he was going to the bullpen or if he was starting or if he gets to pitch. It wasn’t a perfect day.”Maholm said he threw a cutter that didn’t cut to Sandoval, who made him pay with the three-run homer.center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more

Blackpool chairman Karl Oyston admits five breaches of FA rules over foul exchange with supporter

Posted On Jan 3 2020 by

first_imgBlackpool chairman Karl Oyston has admitted to five breaches of Football Association rules for a text-message exchange in which he called a Seasiders supporter “a retard”.The FA first opened a probe into Oyston’s conversations with fan Stephen Smith back in December and followed that up by bringing a charge against him in March.However, Oyston denied that charge one month later and challenged it as “unlawful”, a claim which the governing body last week announced was dismissed by an arbitral tribunal.Now, the FA has confirmed that a hearing on the matter will take place next Tuesday.Oyston’s attempt to quash the FA’s charge centred on his argument that his exchange with Smith was a private one and should therefore be exempt from their rules.However, a tribunal rejected that notion and gave the FA the green light to continue with disciplinary proceedings against the 47-year-old.Oyston has been charged with using “abusive and/or insulting words”, with reference to disability, which amounts to five breaches of FA Rule E3.Oyston’s run-in with Smith occurred after the chairman’s mobile number was posted on a social media website.The chairman later apologised for the texts’ content in a statement published on the club’s official website and stressed he had regretted responding to personal abuse.However, in the months since, the demonstrations and protests from Blackpool fans against Oyston’s running of the club have only intensified. Blackpool 1last_img read more