Inside Marketing: Five revolutions that will shape the future of marketing

Posted On Dec 18 2020 by

first_img 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr In a world of constant disruption, marketers need to understand the key forces behind these changes.by: Owen ShapiroThe market is full of trendy terms-big data, the Internet of Things, digital natives, globalization, social media, etc.-that attempt to describe the complex technological and social changes the world is currently experiencing. However, there is a danger in reducing complex social dynamics to a few catchy buzzwords – because trendy terms can act as intellectual shortcuts that fool people into thinking they understand these ideas when they really don’t.Yes, everyone knows change is coming. And everyone can see it happening around them. But in the next 20 years, so much change is going to happen so quickly that large portions of the populace are going to have a difficult time keeping up.And it won’t just be individuals. Underestimating the speed and impact of these changes will be the downfall of many businesses, large and small, in the coming years. In a world of constant disruption and uncertainty, however, marketers who truly understand the key forces behind these changes will be in a better position to adapt and survive.Here are several horizon-level revolutions everyone in marketing should be aware of, because they are about to be felt with a force that is difficult to overstate. continue reading »last_img read more


Friday people roundup

Posted On Sep 29 2020 by

first_imgNedlloyd Pension Fund, Alger, Berenberg, BNY Mellon, Capital Group, Capital International, Invesco Perpetual, Legal & General Investment ManagementNedlloyd Pension Fund – Frans Dooren has been promoted to managing director at the Dutch Nedlloyd Pension Fund, assuming his new responsibilities from August onwards. He joined the fund in 2009 and has been its CIO since 2011. Prior to joining Nedlloyd, he was CFO at the now closed Stork Pension Fund.Alger Associates – Kirk Hotte has been named senior vice-president and head of institutional sales, charged with establishing the manager’s new London office. Hotte has previously worked at Old Mutual Global Investors and Investec Asset Management, where he was European business director.Berenberg Bank – Markus Zipperer, Thomas Lehr and Ingo Kürpick join Berenberg Bank’s chief investment office. Zipperer has been named head of institutional portfolio management, after 16 years at Credit Suisse, most recently as its head of investment strategy and chair of its German investment committee. Lehr also joins from Credit Suisse and has been named deputy head of investment strategy. Kürpock, meanwhile, joins from Deutsche Asset & Wealth Management and will oversee fund-based asset management strategies. BNY Mellon – Werner Taiber has been appointed as country executive for BNY Mellon, taking on the role in addition to his responsibilities as chief executive at subsidiary Meriten Investment Management. Taiber takes on the role following the departure of Fred Bromberg, who is to take on an expanded role in the company’s global client management group.Capital Group – Adam Harrison joins the London-based business development team at Capital Group from Standard Life Investments. Prior to joining SLI, Harrison worked at ABN AMRO Asset Management.Capital International – Feike Goudsmit has joined the US asset manager, departing Threadneedle Investments to help the company set up a Dutch office. Goudsmit spent eight years at Threadneedle as managing director of its Benelux operation and will be replaced by Prosper van Zanten, who joined the company in 2004 and has been named head of distribution, Benelux.Invesco Perpetual – Robin West and Tim Marshall join Invesco Perpetual’s UK equities team as UK equities fund manager and senior investment analyst, respectively. West joins from Aviva Investors and has worked at Oriel Securities and Invesco Asset Management. Marshall, meanwhile, has worked at equities broker Redburn and UBS.Legal & General Investment Management – Simon Males, Adam Willis and Laura Brown have all joined Legal & General Investment Management. Males has been named head of active fixed income distribution, joining from Pramerica Fixed Income. Willis has been appointed head of index distribution, joining from MSCI, while Brown is the firm’s new head of liability-driven investment distribution, joining from Ignis Asset Management.last_img read more


IPE Views: Freedom, choice and rewriting later life

Posted On Sep 29 2020 by

first_imgPensions and investments are only one aspect of the retirement challenge. Many people are keen to explore how other strands of well-being can be integrated into financial planning for later life. Old-age care provision, for example, is seen as fundamental to any coherent strategy for well-being in retirement. As a result of such factors, will a broad consensus emerge that endorses a full-blown national savings strategy? And, as is already practised in countries like New Zealand, will an independent figure emerge who sits in or alongside the Cabinet as a Retirement Commissioner?Given that the guidance guarantee steers clear of product recommendation, many consumers will still need to seek out regulated advice. Innovation in multichannel, at-retirement advice is seen as one of the most exciting developments that could come out of the new pension freedoms.At the same time, encouraging the mass market to become closely engaged with its retirement planning brings a new set of challenges. If the new pension freedoms are to be used effectively, both guidance and advice will need to be delivered actively to the consumer, both before and throughout retirement.As the characters in Cocoon found out, the nature of later life can change in surprising and positive ways. The percentage of over 65 year olds participating in the UK workforce has approximately doubled over the past decade, and earned income could be a key source of improved income for older age groups in the future. But work needs to continue to narrow the disparity in wealth levels between the UK’s richest and poorest retirement cohorts.Notwithstanding, greater life expectancy and longer working lives mean retirement planning solutions need to be increasingly flexible and capable of working around the different needs of the individual. For this version of Cocoon to end well, the industry needs to ensure those on more modest incomes receive a similar level of flexibility to those already taken care of in the workplace.Benjie Fraser is global pensions executive for Investor Services at JP Morgan JP Morgan’s Benjie Fraser calls for greater flexibility in retirement planning solutionsThere was a film made in the 1980s called Cocoon about a group of elderly people – in today’s parlance, we would describe them as ‘silver surfers’ – who are rejuvenated by aliens. The changes to the UK pensions landscape in 2014 heralded a similar extra-terrestrial experience for many in and outside the industry.Defined contribution pension holders, from April, will have previously unheard-of freedom in how they can choose to use their accumulated pension funds, from age 55 onwards – as well as the ability to pass on unused pension funds on death, free of tax. The UK government points to the beneficial impact these changes have already had on people’s pension intentions. Given the modest size of the average pension pot, how will these changes affect how people make financial decisions?The impact of the changes on the UK annuity market is already evident. Yet, given the unique ability of annuities to deliver a guaranteed income, many people believe they must continue to be promoted as a core element of the retirement income mix. The key to optimising retirement income, some believe, is not to walk away from traditional annuities but to encourage savers to exercise an open market option and to drive greater competition among providers. In a nutshell, many retirees simply want to replace their regular wage. But to do so without an annuity offers a different set of challenges.last_img read more


Portugal bought the Match against BiH in the Playoffs in 2009!

Posted On Aug 16 2020 by

first_imgFormer coach of the national team of Bosnia and Herzegovina Ćiro Blažević stated that the national team of Portugal is buying matches and that he experienced it in two national teams he led.Ćiro revealed that he cheers against Portugal for personal reasons, no matter who they play against.“It is because they are buying games. I led Dinamo in 1982 against Sporting when they bought the match. In the playoffs for EURO 2009 Portugal bought the match against BiH. What I am saying is truth and I do not care, what can they do, arrest me? If they are not ashamed, they can come and tell me in my face that they did not buy it,” said Ćiro Blažević.Blažević came to this statement while explaining that Croatia will win the match against Portugal in the round of sixteen at EURO easily and that Cristiano Ronaldo, “the greatest disappointment of EURO”, can be stopped without an effort.“I do not care about Portugal. Whoever they play against, I always cheer against them for personal reasons,” said Ćiro before giving this shocking statement.(Source: radiosarajevo.ba/photo: dnevnik.ba)last_img read more


Sierra Leone Visiting Lecturer Underscores Importance of Leadership

Posted On Jan 14 2020 by

first_imgA Sierra Leonean lecturer visiting the Faith Foundation Organization in the ELWA Community, outside Monrovia, has challenged young people and others aspiring for leadership in their respective locales to practice in the home, community, and local organizations before going nationwide or global.Teddy Foday Musa, whose life sketch shows humble beginning and endurance in contending with life challenges says, “Leadership is about influence, and how one can get people to follow them, which is exactly what I am looking forward to and once we engage the participants, they would not be the same again, because they will take over ethics of leadership.”According to Mr. Musa, his aspiration to join the Faith Foundation Organization came when the organization was conducting an outreach sometimes last year in the United States on the importance of leadership. This was a time he had begun his leadership work since 2008 and had spoken to many Africans.He urged participants to exercise humility if their followers can trust and accept them because those following will be the direct replicas of a leader.  He said a leader’s success  is not measured by the wealth he/she gains, but how well he leads a group to meet the goals and objectives of an organization or group; whether family or community members.Leadership, Musa says, requires a preparation from various strata of orientations; parental, environmental, religious, and or academic, all of which help to brand a person’s character.He said because of the various orientations one needs to have, he/she cannot just grasp leadership with anxiety, but has to be prepared in an acceptable way and should be able to convince his/her followers by proving the capabilities and attributes of good leadership.Musa is currently a lecturer in the Department of Peace and Conflict Studies at Fourah Bay College. He is also a PhD candidate, pursuing his doctoral degree in Peace and Conflict Studies at the School of Post-graduate Studies–University of Sierra Leone.His contribution to Peace in Sierra Leone started way back in 1993 during the early days of the civil war. As a student at FBC in the 90s, he was a volunteer, working for an international organization known as the World Peace Prayers Society (WPPS).His contributions to peace during the Sierra Leonean civil war led him to be appointed the first Country Peace Representative by the World Peace Prayer Society (WPPS). He became the first country Peace Representative of the WPPS based in that country.The Faith Foundation’s conference also sees other inspiring speakers with records of accomplishment; one of who is Mohammed Sirhan, a Palestinian born refugee in the occupied West Bank.As a physically challenged person, Sirhan said: “I had raised funds for people with disability in Darfur, where I provided the Club with Wheelchairs, the sound system for the blind where they can hear the recording of books recorded by volunteers; I provided them Braille plates.”He implements a program that takes care of the disabled and activates and monitors the laws of the disabled; started changing the way people look at people with disability, modifying buildings to be accessible for the disabled; cooperating with the Arab Labor Organization and professional associations on decent work for people with disabilities.He Lectured in Turin Italy on disability and economic and social adjustment, Training of Trainers (TOT) in networking; advocacy with Handicap International, President of the Sarhan Association, one of the founders of the Arab Organization for the Rights of people with disability;  steering member of the Shadow Law group in Jordan regarding on Disabled Persons under the United Nations.He is an international classifier at IWBF the International Wheelchair Basketball Foundation and Vice president of the Future Club for Handicap 2008-2011.The Organizer for the leadership Conference is the Faith Foundation, a Charitable Based Non-Government Organization operating in Liberia / Africa. It was founded by Paul Sky Berry and His wife Mrs. Aminata Donia Berry in 2009 as a charity foundation with a focus to sponsor and empower underprivileged children from families in remote locations.He said Faith Foundation international speakers tailor the course and teach how to apply a perfect strategy for every manager/leader and occasion they may face.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more