Johnnie Ginger premixed whisky launches in Australia

Posted On Jul 25 2019 by

first_imgJohnnie & Ginger pre-mixed whisky launches in AustraliaPosted By: News Deskon: July 31, 2017In: Alcohol, Beverage, Industries, Innovation, New productsPrintEmailJohnnie Walker has announced the launch of its latest ready-to-drink beverage in Australia, designed for daytime drinking occasions.Called Johnnie & Ginger, the drink combines the malt and grain whiskies that make up Johnnie Walker Red Label, blended with natural ginger for a crisp and refreshing taste.Diageo, which owns the brand, has designed the product to be a premium alternative to traditional ready-to-drink beverages and beer.Featuring the iconic Johnnie Walker striding man, the company hopes the new packaging will have visual impact and recognition on shelf. The launch will be supported by a wider marketing campaign featuring outdoor, PR and point of sale support.Diageo marketing manager Jonathan Morgan said: “With the warmer months just around the corner, Johnnie & Ginger is a great choice for Australians looking to make their weekend get-togethers with friends that little bit more special.”To coincide with the launch, Johnnie Walker will also release a remastered Johnnie & Cola range with a new look and improved cola.Johnnie & Ginger (ABV 4.6%) will be available to purchase from off licences from mid-August. Bottles (345ml) will be sold in packs of four with a recommended retail price of AUD 19.99 ($15.94) and cans (375ml) in packs of six at AUD 24.99 ($19.92).Share with your network: Tags: AustraliaJohnnie Walkernew productwhiskylast_img read more