Apple has a new way to crack down on ads tracking you

Posted On Sep 10 2019 by

first_img Tags Now playing: Watch this: See All “Online ads and measurement of their effectiveness do not require Site A, where you clicked an ad, to learn that you purchased something on Site B,” Wilander said. “The only data needed for measurement is that someone who clicked an ad on Site A made a purchase on Site B.”No peeking, ChromeOne notable aspect of Apple’s proposal is that it would keep the browser maker from knowing what ad activity the browser is measuring. “The browser vendor should not learn about the user’s ad clicks or conversions,” Wilander said. That would keep Google from knowing what its billion-plus Chrome users are up to.Firefox maker Mozilla gave Apple’s idea a warm reception and said it’ll participate in discussions about it.”We believe ad click attribution is an important use of cross-site measurement on the web today. In fact, we’ve identified it as such in our antitracking policy,” said Steven Englehardt, Firefox privacy engineer. “We’d like to explore solutions that allow for it without putting users’ privacy at risk, and believe Apple’s proposal is one possible solution.”Privacy has become a high priority in tech with Facebook’s Cambridge analytica scandal, the growing use of facial recognition, the abundance of digital traces we leave online and the unceasing data breaches and leaks. “The future is private,” Facebook Chief Executive Mark Zuckerberg declared at the company’s developer conference in April.Millions of people use ad blockers in their browsers, but browsers are getting more assertive about blocking tracking, too. Brave blocks all ads and trackers by default, Mozilla has begun a shift to blocking some trackers, and Safari has its Intelligent Tracking Prevention. Earlier this month, Google’s Chrome team announced its own effort to curtail tracking using cookies.Do Not Track lives on, sort ofAn effort called Do Not Track, through which you could set your browser to tell website publishers and advertisers that you didn’t want to be tracked online, fizzled in part because advertisers didn’t like it. Newer browser approaches to dealing with tracking are taking unilateral action.The Interactive Advertising Bureau, which represents online advertisers and publishers, doesn’t like what’s happening, calling for clear federal regulations governing personal data — an idea it calls “Do Not Track Plus.” “The work being done by big platforms and browser makers is useful, because it will contribute to a federal or global solution. But it won’t substitute for it,” IAB Chief Executive Randall Rothenberg and public policy leader Dave Grimaldi said in a May blog post. “We shouldn’t have a thousand different methods for managing digital privacy, confusing consumers and sowing chaos among businesses. And we shouldn’t make consumers push endless consent buttons on websites and apps, or burrow deep into browser tools to manage who’s doing what with their data.”Originally published May 22, 8:38 a.m. PT.Update, 11:29 a.m.: Adds comment from IAB and Mozilla and further background. Internet Advertising Privacy Safari Apple Aug 31 • Your phone screen is gross. Here’s how to clean it 0 reading • Apple has a new way to crack down on ads tracking you in Safari Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Post a comment • Aug 31 • Best places to sell your used electronics in 2019 Share your voice Aug 31 • iPhone 11, Apple Watch 5 and more: The final rumors A new standard to keep advertisers from tracking you across the internet is built into Apple’s test browser for developers, Safari Technology Preview.Apple has built new browser technology designed to let advertisers figure out when their ads successfully convinced you to buy something — but without tracking you across the internet and harvesting personal details to do so.The plan, called Privacy Preserving Ad Click Attribution and detailed Wednesday, is now built into Apple’s test browser for developers, Safari Technology Preview 82. And Apple is proposing it become something all browsers can embrace as a standard.”As more and more browsers acknowledge the problems of cross-site tracking, we should expect privacy-invasive ad click attribution to become a thing of the past,” said John Wilander, the Apple programmer behind Safari’s earlier Intelligent Tracking Prevention project, in a blog post about the new technology.The move increases Apple’s pressure on tech companies to protect privacy — and spotlights its ability to profit from that push, in contrast to giants like Facebook and Google whose businesses rely on online ads.Apple angered the ad tech industry with its earlier Intelligent Tracking Prevention technology, which reins in cookies — especially third-party cookies that ad companies place on websites they don’t operate.Facebook and Google didn’t immediately respond to requests for comment.Today’s ad technology often tracks you as you go from one website to another, a process that relies on small text files called cookies that an advertiser or website can instruct your browser to store. Cookies can record that you saw a particular ad on one site and then bought the advertised product on another site, information that’s very useful for advertisers but that can harvest huge amounts of data about online behavior.Apple’s approach, in comparison, measures whether ads were successful within the browser instead of leaving it to advertising companies that track you online. It reports its result, but with a randomized delay between 24 and 48 hours so advertisers can’t track people by pinning down the timing of their actions. Apple 1:25 Google’s head of advertising calls for privacy, but not…last_img read more


Probe body formed over attack on London HC

Posted On Sep 3 2019 by

first_imgThe government has formed a high-profile probe body to look into the attack on the Bangladesh High Commission in London on 7 February, reports UNB.Permanent representative of Bangladesh to the United Nations in New York Masud Bin Momen has been made head of the probe committee, a diplomatic source told UNB without elaborating the composition of the investigation committee.Meanwhile, Bangladesh deputy high commissioner in London Khondker M Talha has been withdrawn and asked to join the foreign ministry in Dhaka before 7 May.Another source said the government has not shown any reason behind the withdrawal of Talha who has been in London for nearly three years and eight months.He is expected to return to Dhaka on 3 May.During the attack, Talha was acting as Bangladesh high commissioner in London.Leaders and activists of BNP reportedly attacked the staff of Bangladesh High Commission in London and ransacked its furniture which the government termed tantamount to an attack on Bangladesh.The high commission came under sudden attack on 7 February afternoon ahead of the verdict in the Zia Orphanage Trust graft case against BNP chairperson Khaleda Zia.Khaleda, also a former prime minister, was jailed for five years on 8 February after she was found guilty in the case.Police were there and the attack took place in presence of police.The Bangladesh High Commission in London in a statement had said the BNP activists and members of its wings forcibly entered the high commission in the pretext of submitting a memorandum. They attacked the high commission staff and vandalised assets of the mission.Bangladesh High Commission in London represents Bangladesh in the UK. So, damaging the high commission’s asset is like damaging state assets, and attack on the high commission is tantamount to attack on Bangladesh, the high commission had said in the statement read out by foreign minister AH Mahmood Ali at press conference in Dhaka on 8 February.Such destructive activities by the unruly demonstrators and their conducts tarnished Bangladesh’s image abroad, the high commission had said.last_img read more