Apple has a new way to crack down on ads tracking you

Posted On Sep 10 2019 by

first_img Tags Now playing: Watch this: See All “Online ads and measurement of their effectiveness do not require Site A, where you clicked an ad, to learn that you purchased something on Site B,” Wilander said. “The only data needed for measurement is that someone who clicked an ad on Site A made a purchase on Site B.”No peeking, ChromeOne notable aspect of Apple’s proposal is that it would keep the browser maker from knowing what ad activity the browser is measuring. “The browser vendor should not learn about the user’s ad clicks or conversions,” Wilander said. That would keep Google from knowing what its billion-plus Chrome users are up to.Firefox maker Mozilla gave Apple’s idea a warm reception and said it’ll participate in discussions about it.”We believe ad click attribution is an important use of cross-site measurement on the web today. In fact, we’ve identified it as such in our antitracking policy,” said Steven Englehardt, Firefox privacy engineer. “We’d like to explore solutions that allow for it without putting users’ privacy at risk, and believe Apple’s proposal is one possible solution.”Privacy has become a high priority in tech with Facebook’s Cambridge analytica scandal, the growing use of facial recognition, the abundance of digital traces we leave online and the unceasing data breaches and leaks. “The future is private,” Facebook Chief Executive Mark Zuckerberg declared at the company’s developer conference in April.Millions of people use ad blockers in their browsers, but browsers are getting more assertive about blocking tracking, too. Brave blocks all ads and trackers by default, Mozilla has begun a shift to blocking some trackers, and Safari has its Intelligent Tracking Prevention. Earlier this month, Google’s Chrome team announced its own effort to curtail tracking using cookies.Do Not Track lives on, sort ofAn effort called Do Not Track, through which you could set your browser to tell website publishers and advertisers that you didn’t want to be tracked online, fizzled in part because advertisers didn’t like it. Newer browser approaches to dealing with tracking are taking unilateral action.The Interactive Advertising Bureau, which represents online advertisers and publishers, doesn’t like what’s happening, calling for clear federal regulations governing personal data — an idea it calls “Do Not Track Plus.” “The work being done by big platforms and browser makers is useful, because it will contribute to a federal or global solution. But it won’t substitute for it,” IAB Chief Executive Randall Rothenberg and public policy leader Dave Grimaldi said in a May blog post. “We shouldn’t have a thousand different methods for managing digital privacy, confusing consumers and sowing chaos among businesses. And we shouldn’t make consumers push endless consent buttons on websites and apps, or burrow deep into browser tools to manage who’s doing what with their data.”Originally published May 22, 8:38 a.m. PT.Update, 11:29 a.m.: Adds comment from IAB and Mozilla and further background. Internet Advertising Privacy Safari Apple Aug 31 • Your phone screen is gross. Here’s how to clean it 0 reading • Apple has a new way to crack down on ads tracking you in Safari Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Post a comment • Aug 31 • Best places to sell your used electronics in 2019 Share your voice Aug 31 • iPhone 11, Apple Watch 5 and more: The final rumors A new standard to keep advertisers from tracking you across the internet is built into Apple’s test browser for developers, Safari Technology Preview.Apple has built new browser technology designed to let advertisers figure out when their ads successfully convinced you to buy something — but without tracking you across the internet and harvesting personal details to do so.The plan, called Privacy Preserving Ad Click Attribution and detailed Wednesday, is now built into Apple’s test browser for developers, Safari Technology Preview 82. And Apple is proposing it become something all browsers can embrace as a standard.”As more and more browsers acknowledge the problems of cross-site tracking, we should expect privacy-invasive ad click attribution to become a thing of the past,” said John Wilander, the Apple programmer behind Safari’s earlier Intelligent Tracking Prevention project, in a blog post about the new technology.The move increases Apple’s pressure on tech companies to protect privacy — and spotlights its ability to profit from that push, in contrast to giants like Facebook and Google whose businesses rely on online ads.Apple angered the ad tech industry with its earlier Intelligent Tracking Prevention technology, which reins in cookies — especially third-party cookies that ad companies place on websites they don’t operate.Facebook and Google didn’t immediately respond to requests for comment.Today’s ad technology often tracks you as you go from one website to another, a process that relies on small text files called cookies that an advertiser or website can instruct your browser to store. Cookies can record that you saw a particular ad on one site and then bought the advertised product on another site, information that’s very useful for advertisers but that can harvest huge amounts of data about online behavior.Apple’s approach, in comparison, measures whether ads were successful within the browser instead of leaving it to advertising companies that track you online. It reports its result, but with a randomized delay between 24 and 48 hours so advertisers can’t track people by pinning down the timing of their actions. Apple 1:25 Google’s head of advertising calls for privacy, but not…last_img read more


NASA wants your help bringing back pieces of a potentially hazardous asteroid

Posted On Sep 10 2019 by

first_imgOriginally published May 23.  Comment NASA’s on a mission to collect space dirt from a potentially… Tags NASA Space 12 Photos All that’s needed to hang out on the asteroid is a mapping app, a screen large enough to clearly see images of the asteroid’s surface and a mouse or trackpad that can make precise marks. 5:24 Explore asteroid Ryugu with Japan’s Hayabusa 2 spacecraft An interactive tutorial explains how to get around the CosmoQuest app circling craters, measuring boulders and erasing mistakes. CosmoQuest, a project run out of the Planetary Science Institute that supports citizen science initiatives, offers additional user assistance through an online community where mappers can share tips and high-fives and ask questions. CosmoQuest also shares guidance through livestreaming sessions on Twitch. The original design for capturing a piece of the space rock was based on locating a hazard-free zone with a 160-foot (25-meter) radius on Bennu’s surface. However, because of the unexpectedly rocky terrain, the team is yet to identify such a site.The volunteer asteroid mapping is straightforward work that involves dragging and dropping, an eye for detail and a bit of perseverance. When I signed up Wednesday night at about 9 p.m. PT, more than 70 “Bennu Mappers” were online scouring the asteroid’s surface. The Bennu mapping campaign continues through July 10.asteroidAn easy-to-follow tutorial helps Bennu Mappers get going. Screenshot by Leslie Katz/CNET Bennu measures about 1,600 feet (500 meters), only slightly wider than the height of the Empire State Building, and is considered potentially hazardous. “There’s a very small chance that it will impact Earth in the next century,” Burns has said. Which means you probably don’t need to get out your helmet just yet.In its first five months communing with Bennu, Osiris-Rex has already discovered trapped water and determined that Bennu is between 100 million and a billion years old, making it significantly more mature than predicted. But the mission’s coup de theatre, the sample grab, won’t take place until 2020. That’s when the spacecraft’s fancy robotic arm will reach out and tag the asteroid’s surface with its Touch-And-Go Sample Arm Mechanism, or Tagsam.While touching the rock, the arm will blow a burst of nitrogen gas to loosen up bits of debris that will be then be brought back to Earth when the spacecraft returns in September 2023.The asteroid may contain unaltered material from the beginning of our solar system. The hope is that Bennu’s cargo will yield insights into astronomical processes and resources in near-Earth space and improve our understanding of asteroids that could impact Earth.  Share your voice A view of asteroid Bennu’s surface itaken by the PolyCam camera on NASA’s Osiris-Rex on March 21 from a distance of 2.2 miles (3.5 kilometers).  NASA/Goddard/University of Arizona Before NASA’s Osiris-Rex spacecraft can reach out and grab a piece of asteroid Bennu, it needs to find a safe spot on the space rock’s surface. And for that, NASA wants your help. Osiris-Rex, which arrived at Bennu on Dec. 3, 2018, aims to become the first US spacecraft to return a sample from an asteroid to Earth. Japan’s Hayabusa mission brought back asteroid particles in 2010, with another asteroid-wrangling mission out of Japan under way this year.Since the NASA craft arrived at Bennu, the team has discovered an extremely rocky terrain that threatens the vehicle’s safety. So NASA is asking volunteers to develop a hazard map by measuring Bennu’s boulders and mapping its rocks and craters via a web interface. “Bennu has surprised us with an abundance of boulders,” Rich Burns, Osiris-Rex project manager at NASA Goddard Space Flight Center, said in a statement. “We ask for citizen scientists’ help to evaluate this rugged terrain so that we can keep our spacecraft safe during sample collection operations.” 1 Now playing: Watch this: Sci-Tech Being Bennu Visit to Bennu reveals rubble trouble and seeds of life Osiris-Rex finds water in its first week at asteroid Bennu Spacecraft drops into orbit around asteroid Bennulast_img read more