Apple has a new way to crack down on ads tracking you

Posted On Sep 10 2019 by

first_img Tags Now playing: Watch this: See All “Online ads and measurement of their effectiveness do not require Site A, where you clicked an ad, to learn that you purchased something on Site B,” Wilander said. “The only data needed for measurement is that someone who clicked an ad on Site A made a purchase on Site B.”No peeking, ChromeOne notable aspect of Apple’s proposal is that it would keep the browser maker from knowing what ad activity the browser is measuring. “The browser vendor should not learn about the user’s ad clicks or conversions,” Wilander said. That would keep Google from knowing what its billion-plus Chrome users are up to.Firefox maker Mozilla gave Apple’s idea a warm reception and said it’ll participate in discussions about it.”We believe ad click attribution is an important use of cross-site measurement on the web today. In fact, we’ve identified it as such in our antitracking policy,” said Steven Englehardt, Firefox privacy engineer. “We’d like to explore solutions that allow for it without putting users’ privacy at risk, and believe Apple’s proposal is one possible solution.”Privacy has become a high priority in tech with Facebook’s Cambridge analytica scandal, the growing use of facial recognition, the abundance of digital traces we leave online and the unceasing data breaches and leaks. “The future is private,” Facebook Chief Executive Mark Zuckerberg declared at the company’s developer conference in April.Millions of people use ad blockers in their browsers, but browsers are getting more assertive about blocking tracking, too. Brave blocks all ads and trackers by default, Mozilla has begun a shift to blocking some trackers, and Safari has its Intelligent Tracking Prevention. Earlier this month, Google’s Chrome team announced its own effort to curtail tracking using cookies.Do Not Track lives on, sort ofAn effort called Do Not Track, through which you could set your browser to tell website publishers and advertisers that you didn’t want to be tracked online, fizzled in part because advertisers didn’t like it. Newer browser approaches to dealing with tracking are taking unilateral action.The Interactive Advertising Bureau, which represents online advertisers and publishers, doesn’t like what’s happening, calling for clear federal regulations governing personal data — an idea it calls “Do Not Track Plus.” “The work being done by big platforms and browser makers is useful, because it will contribute to a federal or global solution. But it won’t substitute for it,” IAB Chief Executive Randall Rothenberg and public policy leader Dave Grimaldi said in a May blog post. “We shouldn’t have a thousand different methods for managing digital privacy, confusing consumers and sowing chaos among businesses. And we shouldn’t make consumers push endless consent buttons on websites and apps, or burrow deep into browser tools to manage who’s doing what with their data.”Originally published May 22, 8:38 a.m. PT.Update, 11:29 a.m.: Adds comment from IAB and Mozilla and further background. Internet Advertising Privacy Safari Apple Aug 31 • Your phone screen is gross. Here’s how to clean it 0 reading • Apple has a new way to crack down on ads tracking you in Safari Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Post a comment • Aug 31 • Best places to sell your used electronics in 2019 Share your voice Aug 31 • iPhone 11, Apple Watch 5 and more: The final rumors A new standard to keep advertisers from tracking you across the internet is built into Apple’s test browser for developers, Safari Technology Preview.Apple has built new browser technology designed to let advertisers figure out when their ads successfully convinced you to buy something — but without tracking you across the internet and harvesting personal details to do so.The plan, called Privacy Preserving Ad Click Attribution and detailed Wednesday, is now built into Apple’s test browser for developers, Safari Technology Preview 82. And Apple is proposing it become something all browsers can embrace as a standard.”As more and more browsers acknowledge the problems of cross-site tracking, we should expect privacy-invasive ad click attribution to become a thing of the past,” said John Wilander, the Apple programmer behind Safari’s earlier Intelligent Tracking Prevention project, in a blog post about the new technology.The move increases Apple’s pressure on tech companies to protect privacy — and spotlights its ability to profit from that push, in contrast to giants like Facebook and Google whose businesses rely on online ads.Apple angered the ad tech industry with its earlier Intelligent Tracking Prevention technology, which reins in cookies — especially third-party cookies that ad companies place on websites they don’t operate.Facebook and Google didn’t immediately respond to requests for comment.Today’s ad technology often tracks you as you go from one website to another, a process that relies on small text files called cookies that an advertiser or website can instruct your browser to store. Cookies can record that you saw a particular ad on one site and then bought the advertised product on another site, information that’s very useful for advertisers but that can harvest huge amounts of data about online behavior.Apple’s approach, in comparison, measures whether ads were successful within the browser instead of leaving it to advertising companies that track you online. It reports its result, but with a randomized delay between 24 and 48 hours so advertisers can’t track people by pinning down the timing of their actions. Apple 1:25 Google’s head of advertising calls for privacy, but not…last_img read more


Govt creating ground to remove CJ BNP

Posted On Sep 3 2019 by

first_imgRizvi AhmedBNP senior joint secretary Ruhul Kabir Rizvi on Wednesday said there is a speculation among people that the government may take a move to remove chief justice Surendra Kumar Sinha creating a ground of his mental illness, reports UNB.”The government has been in deep agony following the Supreme Court verdict’s observation that the country is now under the grip of misrule for lack the rule of law and the corruption is widespread here. That’s why it has become restless and reckless,” said the Bangladesh Nationalist Party (BNP) leader.Speaking at a discussion, he further said, “Discussions are there among people whether the government is going ahead with an ill motive to remove the chief justice saying he is mentally sick.”Bangladesh National Awami Party-Bangladesh (Nap) arranged the programme at the National Press Club, marking its ex-chairman and former minister Shafiqul Gani Swapan’s eight death anniversary.Rizvi said the government wants a person like the current Chief Election Commissioner (Nurul Huda) for the post of Chief Justice. “They’re angry as the current Chief Justice is not like that type of person. So, they’re now trying to remove him.”He said the government has got upset by the 16th amendment verdict as it has depicted its misrule and the country’s appalling situation. “That’s why they’re issuing various threats to remove the Chief Justice.”The BNP leader said the government has started playing a game with public life by snatching their all the basic rights.He also accused the government of trying to control the media and suppress the opposition to perpetuate its power.Referring to Awami League leader Sheikh Fazle Noor Taposh’s demand for resignation of Attorney General Mahbubey Alam, Rizvi said the ruling party has got so unnerved that it is now seeking the removal of its very trusted person.He said the Attorney General has long been working devotedly to keep BNP leaders and activists in jail whenever they get arrested. “The country never got such a loyal Attorney General. Alas! An Awami League MP is seeking his resignation.”Rizvi warned that Fazle Noor Taposh may seek the resignation of prime minister Sheikh Hasina one day.last_img read more


Tutu Awards Prize to US School Shooting Survivors

Posted On Sep 1 2019 by

first_imgJOHANNESBURG (AP) — A group of young Americans who campaigned against gun violence after surviving a deadly shooting at their Florida school have received a prize from former South African archbishop Desmond Tutu.Archbishop Desmond Tutu, left awards the Children’s Peace Prize to students at Marjory Stoneman Douglas High who campaigned against gun violence, from second left, Matt Deitsch, Jaclyn Corin, Emma Gonzalez and David Hogg in Cape Town, South Africa, Tuesday Nov. 20, 2018. (AP Photo)Tutu said in a statement Tuesday that the students showed that “children can move the world” and he compared the U.S. movement for gun control that they started to other big peace movements.The Nobel laureate, who is 87 and has health problems, attended the ceremony in Cape Town, South Africa for the International Children’s Peace Prize, an initiative of the Netherlands-based KidsRights Foundation.The prize went to David Hogg, Emma Gonzalez, Jaclyn Corin and Matt Deitsch, who were students at Marjory Stoneman Douglas High School when 17 people were killed there on Valentine’s Day. A former student was arrested.last_img read more