Vermont was among the best of show at the 2002 WorldTravel Market in London, U.K., last week. The six New England states,working together to attract international visitors to the region, receivedthe “Best Booth for Doing Business” award at the 2002 global travelindustry event.This is the first year all six states represented New England under thebanner of Discover New England as one brand, at one booth. The DiscoverNew England booth was recognized as best for its layout and for theknowledge and enthusiasm of those who staffed it. Discover New England isa non-profit consortium of the six states, based in Stowe. Its focus isinternational tourism.World Travel Market exhibit organizer, Fiona Jeffrey, noted that excellentquality of layout, welcoming atmosphere, product knowledge and participantenthusiasm in promoting New England as a region were factors in thedecision.”Vermont is proud that New England’s cooperative efforts, through DiscoverNew England, have received such prestigious recognition from theinternational tourism industry. This award proves the international valueof regional cross-marketing. We are all delighted and shall continue tomaximize the benefit of the show for years to come,” said Fredrik de Jong,of the Vermont Department of Tourism and Marketing, who led thedelegation.The Vermont delegation consisted of Sue Kruthers, Vermont AttractionsAssociation; Julie Howell, Vermont Ski Areas Association; Tony Clark,Blueberry Hill Inn; Linda Seville, Inn at Essex; Valerie Rochon, StoweArea Association; and the Vermont Department of Tourism and Marketing.More than 5000 leading travel and tourism companies and marketingorganizations from 183 countries attended World Travel Market.