Internet-based business tactics are focus of new Champlain College online courses

Posted On Jan 1 2021 by

first_imgBURLINGTON, Vt.–Area experts in Internet marketing and business practices are teaching five new ‘mini-courses’ at Champlain College this summer and fall. The online courses are well-suited to business professionals who want to use Internet technologies to advance their organizations. Each of the one-credit courses runs for five weeks.”These are tactics that don’t require traditional textbook teaching,” said Elaine Young, director of Champlain’s e-Business Management program. “These are practical, ready-to-use-right-away courses.”Dave Winslow and Alex Broussard of EpikOne will teach the first three courses, where students will getting the most current information possible in the areas of: ‘Search Engine Optimization,’ ‘Google AdWords’ and ‘Web Analytics.’ These three courses begin July 5. Winslow, a Champlain alumnus, and Broussard are Google Enterprise Professional and Google Analytics Authorized Consultants.”One of the biggest challenges in e-business is staying current,” Young said. “If tomorrow Google announces a major change in its search algorithm, we are ready to include that information because current professionals and experts are teaching the course.”Starting August 28, Justin Siegel of JNJ Mobile will teach a course called ‘Social Networking’- allowing participants to explore the effectiveness of social networking as a communications vehicle. Siegel’s company develops and publishes innovative mobile entertainment and social networking applications.In October, Elaine Young of the Champlain faculty presents an ‘Online Visibility’ course while in November, Champlain faculty member Robin Lane teaches an ‘Ethical Policy Development’ course, covering privacy policies and Internet policies for staff and customers. Young has previously worked with a Web development firm and Lane was previously CEO of an Internet service provider.These one-credit ‘mini-courses’ are $420 in the summer and $440 in the fall. Group tuition discounts are available through the Champlain College Workforce Development Center at (802) 865-5402 or hersh@champlain.edu(link sends e-mail). Individuals may register through Champlain College’s Center for Online and Continuing Education at (888) 545-3459 or www.champlain.edu/coce(link is external).# # #last_img read more