New Caledonia’s new microsite, pulse.newcaledonia.travel, has been designed to change people’s perceptions that New Caledonia is simply a beautiful beach destination. The site features recommended activities based on their level of intensity: the ‘Zen’ collection includes swimming in a natural pool in the Isle of Pines, while the ‘Thrills’ collection features skydiving over the UNESCO World Heritage listed lagoon and ziplining through the lush forests near capital city Nouméa.The new site is part of a wider New Caledonia 2019 campaign, Feel The Pulse Of New Cal, which includes a variety of activities.New Caledonia Tourism Australia Director, Margot Deltour, said the Feel The Pulse campaign will put a spotlight on New Caledonia’s diversity, with the aim of encouraging Australian travellers to experience the destination firsthand.“Travel in 2019 is driven by the experiences a guest can have in a destination and the memories they can create there, and New Caledonia is in a unique position to leverage this. We have a wide range of activities on offer for all types of visitors, from adrenaline-fuelled windsurfing on the lagoon to soft hikes along world-class trails. And all less than three hours from Sydney.“We want Aussies to feel the true ‘pulse’ of New Caledonia and know all the different ways they can immerse themselves in the destination to create wonderful, lasting memories.”In February 2019, a large-scale piece of street art appeared in Sydney’s Marrickville suburb showing underwater scenes from New Caledonia. Later in 2019, a map will appear on the microsite tracking the heartbeat of a range of travellers and influencers as they experience the different activities on offer in the destination. The map will create a shared experience between those who have visited the destination and those yet to explore it. This is in addition to a range of radio and digital advertising.