The German National Tourist Board GNTB has annou

Posted On Aug 12 2019 by

first_imgThe German National Tourist Board (GNTB) has announced its worldwide campaign for 2019 will be themed ‘German Summer Cities’ and will include pop-up events, digital and trade marketing and PR & social media activity in numerous source markets including Australia, using the hashtag #GermanSummerStories.The campaign will feature everything from museums and exhibitions, to industrial heritage, music and open-air events.“As the market leader in urban and cultural travel, the GNTB operates a storytelling strategy across five core themes. For example ‘Urban City’ highlights big city culture, shopping; roof-top bars; for a ‘Romantic’ story, it’s all about fairy-tale small historic towns in rural areas, castles and parks,” said Petra Hedorfer, Chief Executive Office of the GNTB.The German National Tourist Board (GNTB) is headquartered in Frankfurt am Main, Germany and develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 32 agencies around the world. #GermanSummerStories2019German National Tourist BoardGermanyGNTBlast_img read more