Apple has a new way to crack down on ads tracking you

Posted On Sep 10 2019 by

first_img Tags Now playing: Watch this: See All “Online ads and measurement of their effectiveness do not require Site A, where you clicked an ad, to learn that you purchased something on Site B,” Wilander said. “The only data needed for measurement is that someone who clicked an ad on Site A made a purchase on Site B.”No peeking, ChromeOne notable aspect of Apple’s proposal is that it would keep the browser maker from knowing what ad activity the browser is measuring. “The browser vendor should not learn about the user’s ad clicks or conversions,” Wilander said. That would keep Google from knowing what its billion-plus Chrome users are up to.Firefox maker Mozilla gave Apple’s idea a warm reception and said it’ll participate in discussions about it.”We believe ad click attribution is an important use of cross-site measurement on the web today. In fact, we’ve identified it as such in our antitracking policy,” said Steven Englehardt, Firefox privacy engineer. “We’d like to explore solutions that allow for it without putting users’ privacy at risk, and believe Apple’s proposal is one possible solution.”Privacy has become a high priority in tech with Facebook’s Cambridge analytica scandal, the growing use of facial recognition, the abundance of digital traces we leave online and the unceasing data breaches and leaks. “The future is private,” Facebook Chief Executive Mark Zuckerberg declared at the company’s developer conference in April.Millions of people use ad blockers in their browsers, but browsers are getting more assertive about blocking tracking, too. Brave blocks all ads and trackers by default, Mozilla has begun a shift to blocking some trackers, and Safari has its Intelligent Tracking Prevention. Earlier this month, Google’s Chrome team announced its own effort to curtail tracking using cookies.Do Not Track lives on, sort ofAn effort called Do Not Track, through which you could set your browser to tell website publishers and advertisers that you didn’t want to be tracked online, fizzled in part because advertisers didn’t like it. Newer browser approaches to dealing with tracking are taking unilateral action.The Interactive Advertising Bureau, which represents online advertisers and publishers, doesn’t like what’s happening, calling for clear federal regulations governing personal data — an idea it calls “Do Not Track Plus.” “The work being done by big platforms and browser makers is useful, because it will contribute to a federal or global solution. But it won’t substitute for it,” IAB Chief Executive Randall Rothenberg and public policy leader Dave Grimaldi said in a May blog post. “We shouldn’t have a thousand different methods for managing digital privacy, confusing consumers and sowing chaos among businesses. And we shouldn’t make consumers push endless consent buttons on websites and apps, or burrow deep into browser tools to manage who’s doing what with their data.”Originally published May 22, 8:38 a.m. PT.Update, 11:29 a.m.: Adds comment from IAB and Mozilla and further background. Internet Advertising Privacy Safari Apple Aug 31 • Your phone screen is gross. Here’s how to clean it 0 reading • Apple has a new way to crack down on ads tracking you in Safari Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Post a comment • Aug 31 • Best places to sell your used electronics in 2019 Share your voice Aug 31 • iPhone 11, Apple Watch 5 and more: The final rumors A new standard to keep advertisers from tracking you across the internet is built into Apple’s test browser for developers, Safari Technology Preview.Apple has built new browser technology designed to let advertisers figure out when their ads successfully convinced you to buy something — but without tracking you across the internet and harvesting personal details to do so.The plan, called Privacy Preserving Ad Click Attribution and detailed Wednesday, is now built into Apple’s test browser for developers, Safari Technology Preview 82. And Apple is proposing it become something all browsers can embrace as a standard.”As more and more browsers acknowledge the problems of cross-site tracking, we should expect privacy-invasive ad click attribution to become a thing of the past,” said John Wilander, the Apple programmer behind Safari’s earlier Intelligent Tracking Prevention project, in a blog post about the new technology.The move increases Apple’s pressure on tech companies to protect privacy — and spotlights its ability to profit from that push, in contrast to giants like Facebook and Google whose businesses rely on online ads.Apple angered the ad tech industry with its earlier Intelligent Tracking Prevention technology, which reins in cookies — especially third-party cookies that ad companies place on websites they don’t operate.Facebook and Google didn’t immediately respond to requests for comment.Today’s ad technology often tracks you as you go from one website to another, a process that relies on small text files called cookies that an advertiser or website can instruct your browser to store. Cookies can record that you saw a particular ad on one site and then bought the advertised product on another site, information that’s very useful for advertisers but that can harvest huge amounts of data about online behavior.Apple’s approach, in comparison, measures whether ads were successful within the browser instead of leaving it to advertising companies that track you online. It reports its result, but with a randomized delay between 24 and 48 hours so advertisers can’t track people by pinning down the timing of their actions. Apple 1:25 Google’s head of advertising calls for privacy, but not…last_img read more


Distress calls bring hope to Argentinas search for missing sub

Posted On Sep 3 2019 by

first_imgSubmarine ARA San Juan docked in Buenos Aires. AFP file photoAfter days of searching for its missing submarine with 44 crew aboard, Argentina’s navy received distress signals late Saturday, authorities said.There had been no contact with the ARA San Juan since early Wednesday, according to the navy, prompting Buenos Aires to launch an air and sea search with help from countries including Brazil, Britain, Chile and the United States.The entire search area has been scoured by ships and aircraft, despite storm conditions that complicated the effort, Argentine navy spokesman Enrique Balbi said.Seven satellite-transmitted signals believed to be part of the vessel trying to resume contact were detected, the Defense Ministry said.The signals were unable to lock in and connect with communications bases, the military explained.With the help of US satellite communication experts, the signals were detected at 10:52 am (1352 GMT) and 3:42 pm (1842 GMT) on various naval bases, but did not lock in, thus preventing a full connection.“Right now, we are working to pinpoint the exact location of what is emitting the signals,” presuming that it could be the missing sub, the ministry said.Brazil, Britain, Chile, the United States and Uruguay took part in the aerial side of the search, and the United States said it was sending rescue help.The California-based Undersea Rescue Command was deploying two independent rescue assets-including a pressurized rescue module-to help in the hunt for the missing sub.Argentine President Mauricio Macri said on his Twitter account that “we will do what is necessary to find the submarine as soon as possible.”TR-1700 class diesel electric submarine had been returning from a routine mission to Ushuaia near the southernmost tip of South America, to its base at Mar del Plata, around 400 kilometers (250 miles) south of Buenos Aires.Among those on board is Argentina’s first female submarine officer, 35-year-old weapons officer Eliana Krawczyk.The San Juan is one of three submarines in the Argentine fleet.Sixty-five meters (213 feet) long and seven meters (23 feet) wide, it was built by Germany’s Thyssen Nordseewerke and launched in 1983.It underwent a re-fit between 2007 and 2014 to extend its usefulness by some 30 years.last_img read more


Kim Moon on the verge of new era

Posted On Sep 3 2019 by

first_imgSouth Korean President Moon Jae-in and North Korean leader Kim Jong Un meet in the truce village of Panmunjom. ReutersSmiling and holding hands, North Korean leader Kim Jong Un and South Korean President Moon Jae-in met at the heavily fortified demilitarised zone between the countries on Friday in the first summit for the two Koreas in over a decade.Scenes of Moon and Kim joking and walking together marked a striking contrast to last year’s barrage of North Korean missile tests and its largest ever nuclear test that led to sweeping international sanctions and fears of a fresh conflict on the Korean peninsula.The dramatic meeting, aimed at ending their decades-long conflict, comes weeks before Kim is due to meet US president Donald Trump.“We are at a starting line today, where a new history of peace, prosperity and inter-Korean relations is being written,” Kim said before the two Korean leaders and their top aides began talks.Moon and Kim are expected to discuss denuclearisation and exchanges between the Koreas and also will plant a memorial tree at the border truce village of Panmunjom. Just days before the summit, Kim said North Korea would suspend nuclear and long-range missile tests and dismantle its only known nuclear test site.But there is widespread scepticism about whether Kim is ready to abandon the hard-earned nuclear arsenal his country has defended and developed for decades as what it says is a necessary deterrent against U.S. invasion.Two earlier summits between the leaders of North and South Korea, in Pyongyang in 2000 and 2007, failed to halt the North’s weapons programmes or improve relations in a lasting way.“Today, rather than create results we won’t be able to carry out like in the past, we should make good results by talking frankly about current issues, issues of interest,” Kim said.First Across The LineMoon greeted Kim at the military demarcation line, making Kim the first North Korean leader to set foot in the South since the 1950-53 Korean War.In an unplanned move, Kim invited Moon to step briefly across into North Korea, before the two leaders crossed back into South Korea holding hands.The two were handed flowers by a South Korean children, residents of a village situated in the demilitarised zone.The pair were met on a red carpet by a South Korean honour guard in historical costumes and playing traditional music.Kim wore glasses and his trademark black Mao suit, while the rest of the North Korean delegation appeared in military uniforms or Western attire.“A new history starts now. An age of peace, from the starting point of history,” Kim wrote in Korean in a guest book in the South’s Peace House before talks began.“I hope we will be able to talk frankly and come to an agreement to give a big present for the Koreans and the people around the world who wish for peace,” Moon said as the two began their official talks.Minutes before Kim entered Peace House, a North Korean security team conducted a sweep for explosives and listening devices, and sprayed apparent disinfectant in the air, on the chairs, and on the guest book.The United States is hopeful talks between Kim and Moon will make progress on achieving peace and prosperity, the White House said in a statement as the two men began their summit.The White House also said it looks forward to continuing discussions with South Korea in preparation for the planned meeting of Trump and Kim in the coming weeks.Just months ago, Trump and Kim were trading threats and insults as the North made rapid advances in pursuit of nuclear-armed missiles capable of hitting the United States.Earlier Friday, North Korea’s official KCNA news agency said Kim would “open-heartedly discuss with Moon Jae-in all the issues arising in improving inter-Korean relations and achieving peace, prosperity and reunification of the Korean peninsula.”Moon travelled to the meeting in a large motorcade, stopping briefly to greet dozens of summit supporters waving South Korean flags near the presidential Blue House in Seoul.Hundreds of demonstrators were seen gathering in downtown Seoul from early morning to protest or support the summit.Unending HostilitiesThe two countries expect to release a joint statement late on Friday – possibly called the Panmunjom Declaration – that could address denuclearisation and peace, and an improvement in relations, South Korean officials said.Impoverished North Korea and the rich, democratic South are technically still at war because the Korean War ended in a truce, not a peace treaty.The United States stations 28,500 troops in South Korea as a legacy of the Cold War conflict, which pitted the South, the United States and United Nations forces against the communist North, backed by China and Russia.Kim and Trump are expected to meet in late May or June, with Trump saying on Thursday he was considering several possible dates and venues.The White House released two photographs of then Secretary of State-designate and CIA chief Mike Pompeo’s meeting with Kim in North Korea over the Easter weekend to discuss the planned summit. It was Kim’s first known meeting with a US official.The latest Korean summit has particular significance not least because of its venue: the Demilitarised Zone, a 160-mile (260-km) long, 2.5-mile (4-km) wide strip of land created in the 1953 armistice to serve as a buffer between the South and North.last_img read more