BelmondhotelsItalyTuscany

Posted On Aug 12 2019 by

first_imgBelmondhotelsItalyTuscany Belmond has announced the acquisition of Castello di Casole, an historic castle hotel in the heart of rural Tuscany, and located within easy access of Florence and Siena. The intimate, 39 room hotel sits within 1500 acres of farmland, vineyards and olive groves; one of the largest private estates in Italy. Belmond expects to invest €7.3 million ($9 million) in a phased refurbishment of the hotel over four years, including the addition of two new villas, bringing the resort’s total key count to 41. Belmond Castello di Casole joins sister hotel, Belmond Villa San Michele, that sits atop the hills of Fiesole overlooking Florence; making for the ideal Town & Country escape. “I am delighted to announce the addition of the stunning and historic Castello di Casole to the Belmond portfolio,” said Roeland Vos, president and chief executive officer. “The Belmond brand continues to gain momentum and this acquisition marks the latest step in our journey towards realizing our strategic growth plan. We believe this stunning castle, steeped in Etruscan history, builds on our past experience of acquiring distinctive, timeless properties and restoring them to their iconic status through strategic investment. Belmond Castello di Casole dates back to the 10th century; owned by Italian aristocratic family, the Bargagli, who for generations farmed the landscape and latterly by acclaimed cinematographer Luchino Visconti whose films The Leopard and Death in Venice embody the ‘Golden Age of Cinema’. Visconti’s parties at the castle were legendary, attended by Hollywood glitterati.last_img read more


The German National Tourist Board GNTB has annou

Posted On Aug 12 2019 by

first_imgThe German National Tourist Board (GNTB) has announced its worldwide campaign for 2019 will be themed ‘German Summer Cities’ and will include pop-up events, digital and trade marketing and PR & social media activity in numerous source markets including Australia, using the hashtag #GermanSummerStories.The campaign will feature everything from museums and exhibitions, to industrial heritage, music and open-air events.“As the market leader in urban and cultural travel, the GNTB operates a storytelling strategy across five core themes. For example ‘Urban City’ highlights big city culture, shopping; roof-top bars; for a ‘Romantic’ story, it’s all about fairy-tale small historic towns in rural areas, castles and parks,” said Petra Hedorfer, Chief Executive Office of the GNTB.The German National Tourist Board (GNTB) is headquartered in Frankfurt am Main, Germany and develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 32 agencies around the world. #GermanSummerStories2019German National Tourist BoardGermanyGNTBlast_img read more


New Caledonias new microsite pulsenewcaledonia

Posted On Aug 12 2019 by

first_imgNew Caledonia’s new microsite, pulse.newcaledonia.travel, has been designed to change people’s perceptions that New Caledonia is simply a beautiful beach destination. The site features recommended activities based on their level of intensity: the ‘Zen’ collection includes swimming in a natural pool in the Isle of Pines, while the ‘Thrills’ collection features skydiving over the UNESCO World Heritage listed lagoon and ziplining through the lush forests near capital city Nouméa.The new site is part of a wider New Caledonia 2019 campaign, Feel The Pulse Of New Cal, which includes a variety of activities.New Caledonia Tourism Australia Director, Margot Deltour, said the Feel The Pulse campaign will put a spotlight on New Caledonia’s diversity, with the aim of encouraging Australian travellers to experience the destination firsthand.“Travel in 2019 is driven by the experiences a guest can have in a destination and the memories they can create there, and New Caledonia is in a unique position to leverage this. We have a wide range of activities on offer for all types of visitors, from adrenaline-fuelled windsurfing on the lagoon to soft hikes along world-class trails. And all less than three hours from Sydney.“We want Aussies to feel the true ‘pulse’ of New Caledonia and know all the different ways they can immerse themselves in the destination to create wonderful, lasting memories.”In February 2019, a large-scale piece of street art appeared in Sydney’s Marrickville suburb showing underwater scenes from New Caledonia. Later in 2019, a map will appear on the microsite tracking the heartbeat of a range of travellers and influencers as they experience the different activities on offer in the destination. The map will create a shared experience between those who have visited the destination and those yet to explore it. This is in addition to a range of radio and digital advertising.last_img read more